Midad is an awareness-driven digital platform managed by the Abu Dhabi Pension Fund. It is part of the Fund’s commitment to empower all target groups—including retirees, beneficiaries, insured individuals, and employers—by providing them with knowledge and enhancing their capabilities through a digital learning environment.
Platform Objectives:
Target Audience:
Midad is designed to meet the needs of various groups, including:
Midad offers a flexible and easily accessible learning experience, allowing users to engage with awareness content and benefit from available resources anytime and anywhere, supporting the principle of continuous learning and maximizing the value of available pension services.
Applying high standards of excellence to our accomplishments and outcomes to ensure professionalism and high performance. Taking into consideration the exchange of information and knowledge with our stakeholders/partners as an essential element in our culture, to achieve both customer satisfaction and high-level quality.
Employees are held accountable for their job roles, completing their given tasks, and working with the one-team spirit. Alongside maintaining confidentially of information according to the rules, regulations, and laws in force in the Fund.
Employees should be encouraged to communicate honestly without barriers and to apply justice& fairness in their everyday life at work with those around them. In addition, employees should be fair in distributing the rights and duties without discrimination while maintaining clarity and credibility in mechanisms, procedures, laws, and information, in which indeed will ensure building bridges of trust between employees.
Adopting long-term sustainable investment policies to ensure financial sustainability, in addition to employing modern technologies to ensure the permanent development of the business environment while preserving the surrounding.
Employees are committed to enhance the culture of respect that is found in our national identity, by respecting different cultures and preserving human dignity
To ensure the establishment of a culture filled with creativity and innovation; employees should be encouraged to take rational risks to generate ideas that are outside the ordinary framework to create positive changes and generate more progress & development to the Fund.